NON-TOXIC IS NICE BUT IT'S NOT ENOUGH.
The dialogue on clean beauty has evolved over the years and as consumers we have become even more aware of the ingredients that we do not want in our products: parabens, sulfates, and phthalates to name a few. Of course, we are proud to say that we do not have those ingredients in our products, and we are toxin-free, but every other clean, beauty brand could say the same thing.
SO, WHAT MAKES US SPECIAL?
At Zen + Ether we focus on what’s inside the products just as much as what isn’t, and we want you to do the same. Most clean beauty products have the same basic, cliché ingredients and while those ingredients aren’t bad for you, they really aren’t doing enough to target your skin concerns. The result is, we end up with products that aren’t as effective. We also spend more time and effort searching for natural products that work, only to end up disappointed. Our goal is to provide an elevated experience in every product we make and to challenge the status quo of mundane, repetitive formulas. We create luxurious, more complex blends that contain uncommon, high-performance ingredients with a proven track record for improving skin.
WHY DO MOST BRANDS STICK TO THE NORM?
Most brands stick to the same set of ingredients because those ingredients are cheap and readily available. Also, since clean ingredients have not always been prevalent in cosmetics, it can be difficult to find a formulator with extensive plant-based knowledge who also knows how to formulate effectively with natural ingredients. At Zen + Ether, we are fortunate to work with some of the most experienced Certified Aromatherapists and clean formulators in the industry. With over 25 years of experience, they provide professional, specialized expertise to help bring our products to life.
HOW ARE OUR INGREDIENTS DIFFERENT?
With the use of Caribbean botanicals, we incorporate aromatherapy into each product to help you achieve a state of calm and connectedness during your beauty regimen. Aromatherapy is the use of natural plant extracts to promote health of the body, mind and spirit. When used correctly, aromatherapy can have significant benefits for your skin as well as your overall well-being.We also use organic and wildcrafted plants in our products. Wildcrafting, which is also known as foraging, is the practice of harvesting plants from their natural or “wild” habitat. Plants that are wildcrafted are not subject to the same methods of artificial fertilizing and pesticide management as a lot of commercially farmed plants. Wildcrafting is also good for the land as it prevents it from being over-farmed.
WHY CARIBBEAN BOTANICALS?
Drawing upon the Caribbean heritage of our founder, we set out to use some lesser known but highly effective tropical botanicals to create our products. We didn't just use them to be different, we chose them because we know they work. These botanicals have been used in Caribbean beauty and wellness routines for decades. We harness the power of traditional Caribbean herbs and extracts to create highly effective products that we know will improve your skin while helping you feel calm and relaxed.
To learn more about the ingredients in our products, visit our Ingredient Reference.